I don't just market technology. I build it.

Mission-driven Digital Strategist & Developer with 10+ years of proven success. Pattern recognition meets early tech adoption—building solutions 6-12 months ahead of market demand.

131K+ Content Views
218% Social Growth
300% Over-Goal Delivery
Sarah Sahl

The Story

From early adopter to builder

I'm a justice-sensitive continuous learner who doesn't wait for the market to catch up. When I see systemic gaps, I build the tools to solve them.

My autism gives me a unique advantage: my mind is a pattern recognition operations machine. I've spent 10+ years in digital marketing strategy, but I've always been building—integrating technologies before they hit mainstream, architecting systems, solving problems with code.

While driving 218% Instagram reach growth and managing six-figure advertising budgets, I was simultaneously teaching myself full-stack development, integrating LLM APIs (Gemini, Claude, ChatGPT), and deploying production applications. I didn't transition into tech—I've been here all along, just on the strategic side.

Currently building: Creator-owned social infrastructure (embr), AI-powered career equity tools (relevnt), and emigration resources (passagr). Because I don't just see problems—I ship solutions.

Featured Projects

Mission-driven technical solutions

embr project

embr

Creator-Owned Social Infrastructure

A creator-owned social media platform featuring mutual aid networks, gig work connections, indie music streaming, and creator-controlled monetization. Built to preserve freedom of speech and creator autonomy in an algorithm-controlled landscape.

LLM APIs Full-Stack Cloudinary Netlify
relevnt project

relevnt

AI-Powered Career Equity

Democratizing access to ATS optimization and job search technology for individual job seekers. Levels the playing field against corporate recruitment systems by bringing enterprise-grade tools to everyone.

AI/LLM Claude API GitHub Real-Time Data
passagr project

passagr

International Relocation Resources

A comprehensive, continuously-updated database helping Americans research international relocation pathways. Built in response to increasing domestic instability, providing accessible emigration research for those seeking options.

Database Design Gemini API Continuous Updates User Research

Case Studies

Proven impact across industries

HealthTech Associates

Project Manager (Contract) | May 2024 – Jul 2024

The Challenge

Build a scalable B2B CRM infrastructure for 1,390 senior-care facilities with executive-level contacts and execute a systematic enrollment campaign.

The Solution

Architected and deployed a Monday.com CRM system with custom pipelines, implemented GA4 and Tag Manager event tracking for funnel optimization, and executed multi-touchpoint campaigns combining cold outreach with targeted content.

The Results

1,390 Facilities Integrated
300% Over-Goal Recruitment
241% Instagram Growth

PCI Academy

Director of Marketing | Oct 2010 – Jun 2021

The Challenge

Drive consistent lead growth across three multi-state campuses while managing a fluctuating six-figure advertising budget and maintaining brand consistency.

The Solution

Developed and executed integrated omni-channel campaigns spanning website SEO, PPC advertising (Google Ads, Meta Ads), email marketing, and social media. Optimized spend allocation across digital and print channels for maximum ROI.

The Results

15-22% YoY Lead Growth
6-Figure Budget Managed
3 Campuses Directed

Aveda Institute Des Moines

Content Manager & Educator | Jan 2024 – Nov 2024

The Challenge

Increase social media performance and engagement while training 90+ student creators on brand voice and content creation.

The Solution

Implemented strategic content calendar, introduced AI-powered lesson planning (ChatGPT), established systematic Google Drive content collection, and created viral ASMR content demonstrating trend identification expertise.

The Results

218% Instagram Reach Increase
22K Top Video Views
80% Non-Follower Discovery

Content Portfolio

131K+ views, 2.4K+ likes across 28 videos

Technology & Tools

Early adopter across the full stack

LLM & Development

Gemini API Claude API ChatGPT API GitHub Netlify Cloudinary Full-Stack

MarTech & Analytics

Google Analytics 4 Tag Manager SEMrush Monday.com HubSpot

Advertising & Content

Google Ads Meta Ads LinkedIn Ads Canva CapCut WordPress

AI Tools

Midjourney Flux CinemaFlow Synthesia

Ready to Work with Someone Who Builds Solutions?

I don't just run campaigns—I build the tools when they don't exist. Let's discuss how my mission-driven approach, technical capabilities, and justice-sensitive worldview can transform your marketing. Perfect for fractional roles and remote-first teams.

Ankeny, IA
Download Resume