I build attention, systems, and the technology behind them.

Digital strategist working across content, growth, technology, and audience behavior. I build the strategy, write the copy, ship the content, measure what moves, and design the systems behind the work.

1.44M Threads Views / 30 Days
144K Threads Interactions / 30 Days
15–22% Sustained YoY Growth
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Sarah Sahl

The Story

From early adopter to builder

I build systems that move people. Sometimes that system is a campaign, sometimes it is copy, sometimes it is a content engine, and sometimes it is literal software.

My career sits at the intersection of audience psychology, content, growth, operations, and technology. I have spent 10+ years building repeatable systems, translating complex ideas, leading teams, and turning strategy into measurable execution.

That range includes 218% and 241% organic social growth across separate organizations, a sustained 15–22% year-over-year growth record, six-figure media budget ownership, custom CRM and content systems, and 8 production AI applications built across 11 repositories.

The Penny Lane Project is where that builder instinct becomes software: AI-native products, custom workflows, multi-LLM routing, and full-stack systems designed to solve real operational gaps.

Case Studies

Proven impact across industries

Independent Content & Audience Strategy

Cross-platform content & audience growth | 2026–Present

The Challenge

Build reach, discovery, and sustained conversation across platforms while growing an audience from a relatively small starting base.

The Approach

Pair platform-native writing, strong hooks, editorial voice, rapid-response timing, community engagement, and short-form content with close performance analysis across Threads and TikTok.

The Results

1.44MThreads Views / 30 Days
144KThreads Interactions
+2,796Net Followers / 30 Days

Threads reached 334.8K viewers, including 331.99K non-follower viewers, while views increased 427% and interactions 872% versus the previous period. On TikTok, 31.1K post views reached 27.9K viewers in 28 days, with 98.3% of traffic coming from For You.

HealthTech Associates

Project Manager (Contract) | May 2024 – Jul 2024

The Challenge

Build a scalable B2B CRM infrastructure for 1,390 senior-care facilities with executive-level contacts and execute a systematic enrollment campaign.

The Solution

Architected and deployed a Monday.com CRM system with custom pipelines, implemented GA4 and Tag Manager event tracking for funnel optimization, and executed multi-touchpoint campaigns combining cold outreach with targeted content.

The Results

1,390 Facilities Integrated
300% Over-Goal Recruitment
241% Instagram Growth

PCI Academy

Director of Marketing | Oct 2010 – Jun 2021

The Challenge

Drive consistent lead growth across three multi-state campuses while managing a fluctuating six-figure advertising budget and maintaining brand consistency.

The Solution

Developed and executed integrated omni-channel campaigns spanning website SEO, PPC advertising (Google Ads, Meta Ads), email marketing, and social media. Optimized spend allocation across digital and print channels for maximum ROI.

The Results

15-22% Sustained YoY Growth
6-Figure Budget Managed
3 Campuses Directed

Aveda Institute Des Moines

Content Manager & Educator | Jan 2024 – Nov 2024

The Challenge

Increase social performance while building a scalable content pipeline across the school and directly supporting approximately 90 esthetics students.

The Solution

Implemented a strategic content calendar, introduced AI-assisted planning, and built a school-wide UGC pipeline serving 180+ esthetics and cosmetology students through centralized Google Drive intake and scannable access points around campus.

The Results

218% Instagram Reach Increase
22K Top Video Views
80% Non-Follower Discovery

Featured Projects

Mission-driven technical solutions

relevnt project

relevnt

AI-Powered Career Equity

Democratizing access to ATS optimization and job search technology for individual job seekers. Levels the playing field against corporate recruitment systems by bringing enterprise-grade tools to everyone.

AI/LLM Claude API GitHub Real-Time Data
Learn More →
embr project

embr

Creator-Owned Social Infrastructure

A creator-owned social media platform featuring mutual aid networks, gig work connections, indie music streaming, and creator-controlled monetization. Built to preserve freedom of speech and creator autonomy in an algorithm-controlled landscape.

LLM APIs Full-Stack Cloudinary Netlify
Learn More →
codra project

codra

AI Workflow Automation Studio

Visual AI workflow builder for non-technical teams—"Figma for AI Workflows." Orchestrates multi-agent LLM systems, custom integrations, and data pipelines without requiring code.

LLM Orchestration Multi-Agent React TypeScript
Learn More →

Content Portfolio

1.44M Threads views and 144K interactions in 30 days, plus cross-platform discovery and a proven short-form video portfolio

Top Performers

ASMR Wax Prep

ASMR Wax Prep

Trend-responsive short-form content with 80% non-follower discovery

👁 22.5K views ❤️ 123 likes
Ready, Set, Graduate

Ready, Set, Graduate!

Celebrating student achievements

👁 14.9K views ❤️ 233 likes
Culture in Chalk

Culture in Chalk

Creative expression and affirmations

👁 1.4K views ❤️ 43 likes

Full Portfolio

Technology & Tools

Strategy, content, analytics, AI, and custom software

LLM & Development

Gemini API Claude API ChatGPT API GitHub Netlify Cloudinary Full-Stack

MarTech & Analytics

Google Analytics 4 Tag Manager SEMrush Monday.com HubSpot

Advertising & Content

Google Ads Meta Ads LinkedIn Ads Canva CapCut WordPress

AI Tools

Midjourney Flux CinemaFlow Synthesia

Looking for someone who can think strategically and still ship the work?

I am open to social media, content strategy, digital marketing, brand, community, AI-content, and project-heavy roles where strategy and execution live in the same job. If you need someone who can write, build, organize, measure, and move, let's talk.

Ankeny, IA
[email protected]
linkedin.com/in/sarahsahl
Download Resume