Founder of The Penny Lane Project—a portfolio of AI-native platforms solving systemic gaps in career equity, creator autonomy, and workflow automation. 10+ years of digital strategy + full-stack development, shipping solutions 6-12 months ahead of market demand.
From early adopter to builder
I'm a justice-sensitive continuous learner who identifies systemic gaps and builds the tools to solve them. That's what The Penny Lane Project is—a portfolio of AI-native platforms designed with intention, not accident.
My autism gives me a unique advantage: my mind is a pattern recognition operations machine. I've spent 10+ years in digital marketing strategy, but I've always been building—integrating technologies before they hit mainstream, architecting systems, solving problems with code.
While driving 218% Instagram reach growth and managing six-figure advertising budgets, I was simultaneously teaching myself full-stack development, integrating LLM APIs (Gemini, Claude, ChatGPT), and deploying production applications. I didn't transition into tech—I've been here all along, just on the strategic side.
The Penny Lane Project ships three core products: relevnt (AI-powered career equity), embr (creator-owned social infrastructure), and codra (visual AI workflow studio). Each solves a distinct problem. All are actively in development. Because I don't just see problems—I ship solutions.
Mission-driven technical solutions
AI-Powered Career Equity
Democratizing access to ATS optimization and job search technology for individual job seekers. Levels the playing field against corporate recruitment systems by bringing enterprise-grade tools to everyone.
Creator-Owned Social Infrastructure
A creator-owned social media platform featuring mutual aid networks, gig work connections, indie music streaming, and creator-controlled monetization. Built to preserve freedom of speech and creator autonomy in an algorithm-controlled landscape.
AI Workflow Automation Studio
Visual AI workflow builder for non-technical teams—"Figma for AI Workflows." Orchestrates multi-agent LLM systems, custom integrations, and data pipelines without requiring code.
Proven impact across industries
Build a scalable B2B CRM infrastructure for 1,390 senior-care facilities with executive-level contacts and execute a systematic enrollment campaign.
Architected and deployed a Monday.com CRM system with custom pipelines, implemented GA4 and Tag Manager event tracking for funnel optimization, and executed multi-touchpoint campaigns combining cold outreach with targeted content.
Drive consistent lead growth across three multi-state campuses while managing a fluctuating six-figure advertising budget and maintaining brand consistency.
Developed and executed integrated omni-channel campaigns spanning website SEO, PPC advertising (Google Ads, Meta Ads), email marketing, and social media. Optimized spend allocation across digital and print channels for maximum ROI.
Increase social media performance and engagement while training 90+ student creators on brand voice and content creation.
Implemented strategic content calendar, introduced AI-powered lesson planning (ChatGPT), established systematic Google Drive content collection, and created viral ASMR content demonstrating trend identification expertise.
131K+ views, 2.4K+ likes across 28 videos
Viral content demonstrating trend identification
Celebrating student achievements
Creative expression and affirmations
Early adopter across the full stack
I'm actively shipping The Penny Lane Project—a portfolio of AI-native platforms designed to solve systemic gaps. If you're interested in venture partnerships, strategic collaborations, investment conversations, or building together, let's talk. Always open to connecting with mission-aligned collaborators, advisors, and early believers.