10+ years of digital marketing strategy with a technical edge that actually ships. From six-figure ad campaigns to full-stack AI applications—I don't just identify what needs to be built. I build it.
From early adopter to builder
I'm a justice-sensitive continuous learner who identifies systemic gaps and builds the tools to solve them. That's what The Penny Lane Project is—a portfolio of AI-native platforms designed with intention, not accident.
My autism gives me a unique advantage: my mind is a pattern recognition operations machine. I've spent 10+ years in digital marketing strategy, but I've always been building—integrating technologies before they hit mainstream, architecting systems, solving problems with code.
While driving 218% Instagram reach growth and managing six-figure advertising budgets, I was simultaneously teaching myself full-stack development, integrating LLM APIs (Gemini, Claude, ChatGPT), and deploying production applications. I didn't transition into tech—I've been here all along, just on the strategic side.
The Penny Lane Project is my product portfolio — AI-native platforms including codra (visual AI workflow studio), mythos (AI-native social marketing platform), and founder (marketing command center). Each one solves a gap I identified from working inside the problem. Because I don't just see the opportunity — I ship the solution.
Built from the gaps I saw first-hand
AI Workflow Studio for Creative Teams
Run AI-powered creative and content workflows across 7+ models from a single visual workspace. Write, design, analyze, and generate — with an embedded AI assistant guiding every step. Built for marketers and operators who shouldn't need an engineering degree to work with AI.
AI-Native Social Marketing Platform
Campaign planning, content generation, social publishing, and analytics — unified in one workspace. The AI Architect plans multi-phase campaigns from a single goal. A Brand Knowledge engine learns your voice and injects it into every draft. Publishes to Instagram, LinkedIn, and X.
The Marketing Command Center
One dashboard for domains, outbound campaigns, inbox triage, CRM, and AI-powered copywriting — built to replace the fragmented SaaS stack costing founders $200–$600/month for tools they don't own. Includes an AI Campaign Strategist, Brand Voice builder, email intelligence engine, and contact scoring.
Proven impact across industries
Build a scalable B2B CRM infrastructure for 1,390 senior-care facilities with executive-level contacts and execute a systematic enrollment campaign.
Architected and deployed a Monday.com CRM system with custom pipelines, implemented GA4 and Tag Manager event tracking for funnel optimization, and executed multi-touchpoint campaigns combining cold outreach with targeted content.
Drive consistent lead growth across three multi-state campuses while managing a fluctuating six-figure advertising budget and maintaining brand consistency.
Developed and executed integrated omni-channel campaigns spanning website SEO, PPC advertising (Google Ads, Meta Ads), email marketing, and social media. Optimized spend allocation across digital and print channels for maximum ROI.
Increase social media performance and engagement while training 90+ student creators on brand voice and content creation.
Implemented strategic content calendar, introduced AI-powered lesson planning (ChatGPT), established systematic Google Drive content collection, and created viral ASMR content demonstrating trend identification expertise.
131K+ views, 2.4K+ likes across 28 videos
Viral content demonstrating trend identification
Celebrating student achievements
Creative expression and affirmations
Early adopter across the full stack
Whether you're looking for a marketing director with a technical edge, a contract strategist who can execute end-to-end, or a founder worth betting on — I'm actively open to the right conversations. Mission-aligned collaborators, clients, and investors welcome.