I build attention, systems, and the technology behind them.

Digital strategist working across content, growth, technology, and audience behavior. I build the strategy, write the copy, ship the content, measure what moves, and design the systems behind the work.

799K Organic Views / 30 Days
56.2K Interactions / 30 Days
15–22% Sustained YoY Growth
Let's Talk See the Work
Sarah Sahl

About

Creative instincts. Analytical rigor. AI fluency.

I build systems that move people. Sometimes that system is a campaign, sometimes it is copy, sometimes it is a content engine, and sometimes it is literal software.

My career sits at the intersection of audience psychology, content, growth, operations, and technology. I have spent 10+ years building repeatable systems, translating complex ideas, leading teams, and turning strategy into measurable execution.

That range includes 218% and 241% organic social growth across separate organizations, a sustained 15–22% year-over-year growth record, six-figure media budget ownership, custom CRM and content systems, and 8 production AI applications built across 11 repositories.

The Penny Lane Project is where that builder instinct becomes software: AI-native products, custom workflows, multi-LLM routing, and full-stack systems designed to solve real operational gaps.

Case Studies

Proven impact across industries

Independent Content & Audience Strategy

Original, text-led social content | 2026–Present

The Challenge

Build organic reach and sustained conversation without paid distribution or an established brand account.

The Approach

Write platform-native copy around culture, media, power, and current events using strong hooks, editorial voice, rapid-response timing, and conversation-driven framing.

The Results

799KViews / 30 Days
56.2KInteractions
7,729Replies

Also generated 1,273 reposts, 135 quotes, and 408 followers gained. Top posts reached 104K and 86.7K views, with the latter generating 2.1K replies.

HealthTech Associates

Project Manager (Contract) | May 2024 – Jul 2024

The Challenge

Build a scalable B2B CRM infrastructure for 1,390 senior-care facilities with executive-level contacts and execute a systematic enrollment campaign.

The Solution

Architected and deployed a Monday.com CRM system with custom pipelines, implemented GA4 and Tag Manager event tracking for funnel optimization, and executed multi-touchpoint campaigns combining cold outreach with targeted content.

The Results

1,390 Facilities Integrated
300% Over-Goal Recruitment
241% Instagram Growth

PCI Academy

Director of Marketing | Oct 2010 – Jun 2021

The Challenge

Drive consistent lead growth across three multi-state campuses while managing a fluctuating six-figure advertising budget and maintaining brand consistency.

The Solution

Developed and executed integrated omni-channel campaigns spanning website SEO, PPC advertising (Google Ads, Meta Ads), email marketing, and social media. Optimized spend allocation across digital and print channels for maximum ROI.

The Results

15-22% Sustained YoY Growth
6-Figure Budget Managed
3 Campuses Directed

Aveda Institute Des Moines

Content Manager & Educator | Jan 2024 – Nov 2024

The Challenge

Increase social performance while building a scalable content pipeline across the school and directly supporting approximately 90 esthetics students.

The Solution

Implemented a strategic content calendar, introduced AI-assisted planning, and built a school-wide UGC pipeline serving 180+ esthetics and cosmetology students through centralized Google Drive intake and scannable access points around campus.

The Results

218% Instagram Reach Increase
22K Top Video Views
80% Non-Follower Discovery

Featured Projects

Mission-driven technical solutions

relevnt project

relevnt

AI-Powered Career Equity

Democratizing access to ATS optimization and job search technology for individual job seekers. Levels the playing field against corporate recruitment systems by bringing enterprise-grade tools to everyone.

AI/LLM Claude API GitHub Real-Time Data
Learn More →
embr project

embr

Creator-Owned Social Infrastructure

A creator-owned social media platform featuring mutual aid networks, gig work connections, indie music streaming, and creator-controlled monetization. Built to preserve freedom of speech and creator autonomy in an algorithm-controlled landscape.

LLM APIs Full-Stack Cloudinary Netlify
Learn More →
codra project

codra

AI Workflow Automation Studio

Visual AI workflow builder for non-technical teams—"Figma for AI Workflows." Orchestrates multi-agent LLM systems, custom integrations, and data pipelines without requiring code.

LLM Orchestration Multi-Agent React TypeScript
Learn More →

Content Portfolio

799K organic views and 56.2K interactions in 30 days, plus a proven short-form video portfolio

Top Performers

ASMR Wax Prep

ASMR Wax Prep

Trend-responsive short-form content with 80% non-follower discovery

👁 22.5K views ❤️ 123 likes
Ready, Set, Graduate

Ready, Set, Graduate!

Celebrating student achievements with native-feeling community content

👁 14.9K views ❤️ 233 likes
Culture in Chalk

Culture in Chalk

Brand-voice expression and student affirmations

👁 1.4K views ❤️ 43 likes

Full Portfolio

AI Marketing Tools I've Built

When the off-the-shelf tools don't cut it, I build my own

Most marketers in 2026 are users of AI tools. I'm a power user who builds her own when the workflow demands it. These are working applications I designed, built, and shipped to solve problems I hit in my own marketing work — proof that I operate at the leading edge of what AI makes possible for content, campaigns, and creative production.

mythos

mythos

AI-Native Social Marketing Platform

Campaign planning, content generation, social publishing, and analytics — unified in one workspace. The AI Architect plans multi-phase campaigns from a single goal. A Brand Knowledge engine learns your voice and injects it into every draft. Publishes to Instagram, LinkedIn, and X. I built this because I was tired of stitching together five different tools to run a single campaign.

AI Campaign Planning Social Publishing Brand Voice RAG Content Safety
codra

codra

AI Workflow Studio for Creative Teams

Run AI-powered creative and content workflows across 7+ models from a single visual workspace. Write, design, analyze, and generate — with an embedded AI assistant guiding every step. Built for marketers and operators who shouldn't need an engineering degree to work with AI.

Multi-Model AI Visual Workflow Canvas Asset Library Marketing-First UX
founder

founder

Marketing Command Center

One dashboard for domains, outbound campaigns, inbox triage, CRM, and AI-powered copywriting — built to replace the fragmented marketing SaaS stack costing teams $200–$600/month. Includes an AI Campaign Strategist, Brand Voice builder, email intelligence engine, and contact scoring.

CRM + Email AI Copywriting Campaign Automation Attribution-Ready

Technology & Tools

Strategy, content, analytics, AI, and custom software

Social & Content

Instagram TikTok Facebook / Meta LinkedIn Threads Pinterest YouTube

Creative & Production

Canva CapCut Adobe Illustrator Adobe InDesign Premiere Pro Photoshop

Paid Media & Analytics

Meta Ads Manager Google Ads LinkedIn Campaign Manager Google Analytics 4 Tag Manager Search Console SEMrush

CRM, Scheduling & Workflow

Monday.com HubSpot Mailchimp Hootsuite Sprout Social Planoly Meta Business Suite

AI Tools

ChatGPT Claude Midjourney FLUX Synthesia CinemaFlow

Custom Infrastructure

React TypeScript Supabase Netlify API Integrations

Looking for someone who can think strategically and still ship the work?

I am open to social media, content strategy, digital marketing, brand, community, AI-content, and project-heavy roles where strategy and execution live in the same job. If you need someone who can write, build, organize, measure, and move, let's talk.

Ankeny, IA — Open to Remote
sarah@thepennylaneproject.org
Download Resume